Let’s take a glance at Twitter’s biggest highlights since 2006:
July of 2006: Twitter Launches
March of 2008: 1.3 Million Registered Users
April of 2009: 6 Million Registered Users
April of 2010: Launched Promoted Tweets platform
June of 2010: Promoted Trends, #HashTags
October of 2010: Promoted Accounts Go Live
Since the world didn’t end in 2012, what can we do with Twitter in this new, promising 2013?
Recruiting companies and agencies are turning to Twitter to reach out to larger numbers of passive candidates. Companies can now have the same impact and reach out on Twitter to thousands of employees, especially if they make their tweets more interesting.
But like personal social media, Twitter is a place to grow your brand, increase search engine marketing (SEM) and build relationships in the Twitterverse one tweet at a time, rather than a means to broadcast job openings. Direct sourcing is better saved for professional social networks like Xing and LinkedIn. If you want to use micromedia for job posts, it’s better to use Twitter applications such as TweetMyJobs or TwitJobSearch.
So how can Twitter help?
TwitJobSearch and TweetMyjobs are two of the more well-known job engines in the Twitterverse. These tools search the Twitterverse, weeding out potential job opportunities and then indexing them in their database, which jobseekers can then search.
Organizations can directly post jobs to these search engines for a nominal fee. These search engines categorize job posts, providing some of the same functionality as job boards, but organizations still only have 140 characters so posts have to be specific and appealing to grab job-seekers’ attention.
So what’s better? Twitterverse or Job Boards?
Most of these job search engines allow users to read the job description before redirecting them to the organization’s website. Therefore, they are more or less like an online job board but the difference, and advantage, is users could potentially connect with the person who posted the job and communicate with them directly.
However, many larger organizations and head hunting agencies are ignoring the two-way communication functionality of Twitter, instead treating it like another job board, which defeats the purpose of social media and can disengage jobseekers who try to connect with them and never get a reply. Also, traditional job boards, such as Workopolis, are using sites like TwitJobSearch to drive jobseekers to their online job board.
With Twitter, we can cast our net a bit wider than back in conventional days. We have the opportunity to receive more qualified and valuable candidates that we can recruit to add to the pool of top talents that we already have.
Twitter may be one of the solutions to solve our decaying baby-boomers problem!
Thoughts? Tell us by commenting!